After a factory reset of the switch, the hostname is:

Switch

First basic setup command’s for a 2960 (when connected with a console cable):

Switch>enable
Switch#configure terminal
Switch(config)#hostname 2960a
2960a(config)#end
2960a#configure terminal
2960a(config)#line console 0
2960a(config-line)#logging synchronous
2960a(config-line)#end
2960a#copy running-config startup-config
Destination filename [startup-config]

After the last command, confirm the Destination filename with <Enter>.